When a large company has a data-driven culture, it must deploy the necessary means to obtain easily interpretable data that will enhance decision-making. Indeed, with data, it is possible to find more efficient solutions and implement strategically relevant actions. However, some companies obtain few positive results, due to an erroneous interpretation of their performance scorecards.
The use of data visualization is becoming ever more important, and most companies rely on standard tools on the market. These tools are robust and fast, but depending on the intended use, they are not always adapted to the technically inexpert user.
Even though these solutions use customization, UX/UI is a crucial step in this process.
The UX/UI principle makes it possible to offer users a pleasant product experience to guarantee a simplified adoption. Moreover, UX methodology comes early in designing the user story, as the goal will be to validate or invalidate a simplified graphical representation (wireframe) with the critical users concerned.
When a company focuses on a specific objective of high importance, users must have a direct view of this management indicator.
How Nodata can help to give more value to data?
Nodata, designed to meet specific needs, assists its customers in defining forms of KPI representations. This is done in order to understand users' expectations and to allow them to have optimized final tables with adapted forms; those that will have the most visual impact and that will permit them to observe in the blink of an eye the flaws and opportunities of each indicator.
Indeed, Nodata allows the use of more certified graphical representations than other tools on the market, with an advanced and very fine design capacity. In addition, our experts help our customers to access more details and granularity in data in an easier and more readable way. Also, in addition to presenting absolute data (conversions, sales, visits, etc.), it is essential to provide ratios to compare data over a given period (this helps identify more precisely what the obstacles are or, conversely, the key success factors).
Then, Nodata designers apply UX/UI methodology. This methodology refers to the Design Thinking approach, which defends the principle of iterations or sprints. In other words, at each stage of the project, it is tested by users to check the speed and efficiency of the solution in relation to the needs specified at the start.
Thus, the user saves time on value-added tasks and avoids wasting time searching for data and indicators. In addition, the user's dashboard is more complete, clearer, and more precise, which facilitates:
To conclude, by choosing Nodata, your dashboard will be simple, beautiful, clear, and agile. You will enjoy navigating through a solution that gives you autonomy and allows you to quickly and easily adopt the tool. This will not be an obstacle for marketing, communication, or sales jobs, which are far from being technical jobs.
Give it a try!